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Why Do Duplicates Matter? Duplicate title tags misinform Google and visitors about your page content, greatly reducing visibility in search results. Read More + If you do not provide Google with a unique title on every page, the ineffective pages will remain hidden to potential visitors.

Why Does This Matter? If below the recommended character count, you are missing an opportunity to describe your content to Google and visitors. Read More + Optimized title tags help a page rank for relevant keyword phrases. Displayed as clickable headlines on search engine results pages and social media posts, page titles must be accurate, concise, and are considered a major onsite ranking factor.

Why Does This Matter? Crafting a unique, readable, and compelling meta description per page using targeted keywords will improve click-through rate. Read More + Your click-through rate impacts lead generation and new customer acquisition. The meta description serves the same function as advertising copy. It draws readers to a website from the search engine results page, and thus is a very visible and important part of search marketing.

Why Do Duplicates Matter? Google recommends an optimal length and warns against duplicates. Do not misinform Google and visitors about your page content. Read More + If you do not provide Google with a unique meta description on every page, Google may show the wrong description (as directed) or select random text from the page. Growing targeted website traffic is never random.

Why Do H1 Tags Matter? Nearly all of Google's page-one search results employ H1 headings. Surprisingly, most websites use them incorrectly. Read More + H1 headings must be unique, accurate, and concise. Google warns against improper implementation of heading tags. Sequential heading types should be applied in the proper order (H2, H3, H4…) when outlining content. Six levels of headings exist in HTML – H1 is the most important; H6 is the least significant.

Why Does This Matter? Google warns against improperly nesting heading tags. Sequential heading tags should be applied in the proper order. Read More + For example, H2, H3, H4 nested when outlining content. Six levels of headings exist in HTML – H1 is the most important; H6 is the least significant.

Why Does Balance Matter? Only 16% of internet users read an article word-for-word. The rest are scanning to get a general overview of the material. Read More + Breaking up text using headers makes an article easier to scan. It also provides Google with more context, as search engines place higher importance on header text when indexing a page.

Why Does This Matter? Inbound links, or backlinks, are valuable for SEO because they represent a "vote of confidence" from one website to another. Read More + Backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth promoting.

Why Does This Matter? Earning backlinks from relevant websites will have a positive effect on your site's ranking position and search visibility. Read More + It is imperative, however, that you earn links from relevant websites with an excellent authority score to boost your credibility. Backlinks to your website from high-ranking sources are a positive signal to search engines that others vouch for your content.

Why Does Authority Matter? Authority Score is a calculation employed by search marketing professionals to predict how well a website will rank on Google. Read More + It represents overall SEO quality (similar to Google PageRank). Scores range from 1 to 100, with higher scores indicating a greater ability to rank, impacting click-through, lead generation, new customer acquisition, and revenue. When all competitors in a segment rank poorly, opportunity abounds for the SEO pioneer.

Why Does Visibility Matter? Visibility score represents the likelihood your website will appear in Google search results for targeted keyword phrases. Read More + Search engine visibility dramatically impacts lead generation, new customer acquisition, and revenue, as 89% of buyers start with a search engine (39% of customers are acquired via search). On Google, the lion's share of clicks go to the highest ranked search results. A company listed in the first position receives approximately 33%, while the second and third positions receive 15% and 9% of click-throughs, respectively. Ranking on the first page of Google for prevalent industry keyword phrases and questions will generate exponentially more clicks (leads) than placement on successive pages.

Why Does Rank Matter? The first three organic results in Google Search earn more than half the clicks. A company listed in the first position receives approximately 33%, while the second and third positions receive 15% and 9% of click-throughs, respectively.